Remember — People motivate themselves,
So please try not to say "I motivated them"!
A "model" is a kind of diagram for showing how we think things happen, especially how one thing leads to another. Models help to decide what we can do to make things happen.
KAP was a poor model. It did not allow for motivation. Maybe motivation is complicated because people are complicated?
We are positive or turned on by some things.
We are negative or turned off by some things.
They even say negative factors are more powerful than positive factors. Oh dear!
We always try to get advantages (benefits) for ourselves, but for as little mental effort or emotional discomfort (costs) as possible (this is called Expectancy Theory).
Do not expect "correct" models. Let us look at a better model —
©Health Education Dr RF Ingle 2003
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